About Kristen

I’m glad you’re here.

If you found your way to this page, chances are you’re standing at a crossroads. Maybe you’re exhausted. Maybe you’re stuck. Maybe you’re successful on paper and quietly holding everything together with grit and caffeine.

You’re not broken—and you’re not alone.

Who I am (and why I do this work)

I’m Kristen Johnson—coach, facilitator, author, and founder of doIToutside™ and BOSSQUAKE™ Leadership Coaching.

I work with women and LGBTQ+ professionals who are done over-functioning, over-performing, and burning themselves out just to be seen as capable.

My approach is grounded, direct, and practical. No hype. No performative empowerment. Just tools, structure, and support that actually hold up when life and leadership get uncomfortable.

My story (the honest version)

I’ve lived the good, the brutal, and the deeply uncomfortable chapters. I’ve rebuilt after loss, navigated chaos, and learned—often the hard way—that confidence isn’t something you think your way into.

Confidence is something you practice your way into.

That belief is the foundation of my work. Not fixing you. Not motivating you. Helping you reconnect with your own judgment, capacity, and resilience.

What doIToutside™ really means

doIToutside™ is a framework built on a simple truth: when you change your environment, your nervous system responds differently.

Movement, challenge, and intentional discomfort interrupt overthinking, restore clarity, and create space for honest insight. That’s why my coaching blends outdoor experience, neuroscience-informed tools, and real-world leadership practice.

Whether we work together one-on-one, in leadership training, or in the field on a 7-day expedition, the goal is the same: help you trust yourself again.

Curious how this works in practice?

Learn more about the doIToutside™ framework and how it supports real, sustainable change—without burnout or performative leadership.

Explore the doIToutside Experience

Who I work with

  • Women ready for their next chapter—personally or professionally
  • LGBTQ+ professionals navigating visibility, leadership, and burnout
  • Leaders and teams operating in complexity, transition, or high-pressure roles

If you’re looking for quick fixes or motivational slogans, I’m not your person. If you want grounded support and tools you can actually use—welcome.

BOSSQUAKE™ Leadership Coaching

Focused, candid coaching for people who want clarity, boundaries, and leadership that doesn’t cost them their wellbeing.

Explore BOSSQUAKE Coaching

What happens next

If this work resonates, the next step is simple. We talk.

A BOSSQUAKE call is a structured, no-pressure conversation to clarify what you need, what support could look like, and whether we’re a good fit.

Ready to talk?

Let’s get clear on what you want next—and how to move forward without abandoning yourself in the process.

Book a BOSSQUAKE Call

— Kristen
Founder, doIToutside™ & BOSSQUAKE™